Hello dear friends of Lelubé,

As the final days of the year draw near, I find myself reflecting on the journey we’ve shared and I’m overwhelmed with gratitude. One year ago, we set out with a simple, bold vision: to bring pleasure, confidence and natural clean ingredients into intimacy; to craft a product that doesn’t just lubricate, but elevates desire - with safety, elegance, and inclusivity at its core.

Today, thanks to you, that vision is living and breathing.

What We Built - Together

We launched Lelubé Ultra-Glide Water-Based Lubricant with its signature sleek design, skin-soothing formula, and promise of smooth, sensual moments.

We embraced a community of lovers, explorers, and intimate souls who demanded more than “just lube”. Who sought connection, confidence, and real pleasure. Your feedback, your reviews, and your stories have shaped Lelubé’s identity.

We upheld values of inclusivity: welcoming every body, every orientation, every way of loving, because pleasure should be for Anyone, Any Way, Anywhere.

I started this brand because I believe intimacy is sacred. I believed people deserved a product that doesn’t shame, but supports. that doesn’t hide in shadows, but stands out with quiet confidence.

Why This Year Felt Special

Because of you.

Every order, every message, every review, it wasn’t just a purchase. It was trust. A decision to choose comfort over awkwardness, confidence over hesitation, and pleasure over shame.

It’s the early morning messages: “This is the lube I didn’t know I needed.” It’s the returning customers who bought again. Not because they had to, but because they wanted to. It’s the stories of rediscovered intimacy, renewed desire, and nights remembered long after they ended.

Your support gave us the freedom to grow, to refine, to believe that intimate wellness matters.

What’s Next And Why I’m Excited

As we step into the new year, I want you to know that we aren’t slowing down. Expect more from Lelubé. More ways to celebrate connections and to elevate intimacy, and perhaps even more surprises and giveaways.

But above all: we want to keep being a brand you trust with your most private, powerful desires.

Thank you for believing in us. Thank you for letting us into your most intimate moments. Thank you for showing the world that pleasure is not something to be whispered about - it’s something to feel, embrace, and own.

Here’s to a new year filled with passion, confidence, connection… and a little extra glide.

With gratitude and desire,
Bill